How important are Google reviews for an implant practice? They are almost everything now. Word of mouth has always been the non-monetary currency of a practice, the thing that buys you new patients without a dollar of ad spend. In this century that currency lives almost entirely in Google reviews. A patient who can tell the tale of getting their life back, and who sings your praises in public, will sell future patients on your ability to help far better than any ad you write about yourself. Your job is to sell people a better life, not to sell yourself, and [...]