What weekly numbers should I track for new patient phone calls?
Four, and you should know them cold every week. How many people called us this week. How many consults did those calls schedule. How many of those turned into started treatment. And have I followed up with everyone who needed it this month. Once you’re rolling, those numbers stop being a mystery and start being predictable percentages. Know your call volume and you can forecast your consults. Know your consults and you can forecast your cases. That’s not magic, it’s just letting the math show up because you finally wrote it down. Most practices fly blind here and then wonder why results swing. Pick these four standards and review them on a fixed weekly rhythm. The dentist who watches the funnel weekly stops being surprised by slow months.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.