What does the cost of developing a turnkey dental marketing system actually look like in time and money?
Roughly ten years and over $600,000 in testing expenditures to arrive at materials and strategies that a member practice can deploy without reinventing the wheel. The number is worth understanding because it changes how a doctor should evaluate turnkey access. The development required testing different advertising messages across different channels with different prospect populations to see what actually produced qualified inquiries. It required testing different information delivery sequences to see what produced the highest qualified call rates. It required testing different consultation flows, case presentation structures, and follow-up cadences. Each round of testing cost real money in ad spend, postage, materials, and staff time. Most tests fell short of the threshold for inclusion in the final system. The ones that succeeded got refined further. The accumulated investment compresses into materials that a single practice can use immediately. The economic case for turnkey access is straightforward: pay a small fraction of the development cost for full access to the systematized output, or spend the same six figures yourself over a decade discovering what already exists.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
