Why aren’t clinical skills enough to grow a dental practice today?
Patients believe practitioners are competent and interchangeable regardless of how many certificates hang on the wall. That is the harsh truth. Clinical skills are required to deliver care, but they no longer differentiate you in a patient’s eyes. Walking into any modern dental office, the patient assumes the clinician knows what they are doing. What separates the practice that does three implant cases a month from the one that does fifteen has almost nothing to do with which CE courses the doctor attended. It has everything to do with how the practice communicates from the first phone inquiry through the final fee presentation. Doubling down on clinical credentials while ignoring behavioral systems is a slow path to commodity status.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.