What are the specific business benefits of building a ‘category of one’ dental practice?
Three benefits, all tangible. First, you make your competition irrelevant. Patients deciding between you and someone else find no reasonable comparison and stop shopping. Second, you escape commodity pricing because there is nothing apples-to-apples about your offering. Third, you can charge fees that reflect your actual skill level rather than the regional average. The dentists trying to compete on the same playing field as every other generalist nearby live in a margin-compressed world. The dentists who become the only ones offering their specific bundle live in a category that prices itself. Build the bundle deliberately. Each addition makes the moat wider.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.