Why does my safe, professional implant advertising get no response?
Because safe is the most dangerous thing you can do. When your ad looks like every other dental ad the patient has already scrolled past, you have given them an experience they have seen a hundred times, and they feel nothing. You cannot sell implant steak without the sizzle. Some of the best implant advertising I have ever seen is honestly ugly, real before images of real situations, simple graphics that anyone can understand. It is not pretty, but it stops the scroll and it makes people feel the problem and the fix. Playing it safe protects your ego and starves your schedule. So stop sanding off every edge to look respectable. The goal of the ad is impact, not approval from your colleagues. Be willing to look a little un-polished if it moves the right patient to call.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.