Should I charge for implant consultations or offer them free?
For most of you, the free or very low cost consult wins. A paid diagnostic only makes sense in rare spots where you have almost no competition, or where you are already busy and fulfilled and genuinely do not want more cases. Think about your front end and back end together. If you charge at the door, you screen out the very people who need a low cost first step, and you end up with fewer patients choosing treatment at the end. Breaking even on step one feels responsible, but it is the wrong math. The free visit pulls the most people into your process without putting handcuffs on their behavior at the start. So unless you are truly one of a kind in your market, bring them in cheap and earn the case later.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
