How does a free consultation help me keep regular general care patients?
It is often the only mechanism that actually works. When you are promoting heavily and you still want to hold onto regular general care patients, the free or very low cost visit is your way in. People buy from who they know, like and trust, and a free visit is an easy, low pressure step to get someone to like and trust you. Once that bond is there, they tend to stay for the everyday care too, not just the big case. Without that on ramp, a heavy marketing push can feel cold and transactional, and general patients drift. So do not think of the free consult as only a big case tool. It is also how you build the relationship that keeps families coming back for cleanings, fillings, and everything else. Use it to open the door, then earn the long term.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.