Does Authoring a Book Build Dentist Authority?

Does writing a book really make a dentist an authority to patients?

It is one of the fastest ways to earn expert status that nobody around you has. Think about it. When a patient is handed a book the doctor actually wrote, with a real retail price on the cover, the message lands before they read a page: this person is the authority. Almost no dentist in your area has done it, so it sets you apart instantly. It works as reciprocity too, since you are giving away something of genuine value. The only thing that beats it for instant credibility is being on a national news show, and that is a far heavier lift. A book you can start now. If you are serious about being seen as the expert in your market rather than another name on a list, authoring one moves you there faster than almost anything else.

If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.