Why charge a meaningful fee for a diagnostic exam?
Because what is free gets treated as worthless, and a serious decision deserves a serious gate. Charging a real fee for the diagnostic exam does two things at once. It sets the stage for seriousness, telling the patient this is a substantial process worth their investment, and it screens out the tire kickers who were never going to move forward. Think of it like a deposit on a custom job. The deposit is not really about the money, it is about commitment, and it tells you who is real. A patient who pays a worthy exam fee has signaled they intend to go forward, which changes the whole tone of the visit. Give the exam away and you attract people shopping for free opinions. Charge for it with sizzle and you attract people ready to act.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.