Why do my patients reject treatment plans that obviously make sense?
Because you think they are making a logical decision, and they are not. Most dentists believe they present sound dentistry and the patient weighs it rationally and says yes or no. Then they are baffled when patient after patient walks away from the smart, obvious plan. Here is the truth dental school never taught you. The intellectual decision only arrives after a stack of emotional decisions has already been made. If the patient is not emotionally engaged first, the logic lands on deaf ears. So stop leading with clinical facts and radiographs. Get them emotionally attached to what their life looks like with the problem fixed, then let the intellect catch up and confirm what the emotions already chose.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.