Why does my team need to be on the same page about selling?
Because a single weak link breaks the whole chain. Your treatment coordinator, your treatment presenter, your office manager, and your number one salesperson on the phone all touch the patient before and during the case conversation. If even one of them does not understand why selling matters and what mindset to bring to it, your best presentation gets undone by a careless handoff. So before you teach anyone the steps, get everyone aligned on the why. The mindset comes first, the technique second. Sit your team down and make sure they all believe that ethical selling serves the patient. When the front desk, the coordinator, and the doctor are running with the same conviction, the patient feels one consistent experience instead of a disjointed pass-around.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.