Why does being honest about my fees actually help me close cases?
Because dishonesty about price quietly sabotages the whole transaction. If you are squishy or evasive about what something costs, you get less success, not more, and you lose the chance to verify whether this patient can actually go forward. Being straight about the fee is part of qualifying. It tells you fast whether the means are there, theirs or someone else’s, before you both invest hours in a plan that was never affordable. Patients can smell hedging, and it erodes the trust you need them to feel. So put the number out plainly and stand behind it. Tie it back to the problem they came in with and the loss they avoid by solving it. Honesty about price is not the thing that scares people off. The fumbling and the hidden costs are. Be the dentist who says it straight.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.