Is internal marketing actually a real thing?
No, and you should know that. Internal marketing is a made up term that exists only inside dentistry. Step out into the broader marketing world and nobody separates internal from external marketing, because to a real professional it is all just marketing. The phrase got invented to make practices feel better about whether they were doing certain promotional things or not. It is a discretionary, feel good label, not a strategy. Why does this matter? Because hiding behind soft jargon keeps you from thinking clearly about how patients actually find you and decide to trust you. Drop the internal versus external framing. Ask one honest question instead. What am I doing to bring the right patients in and move existing ones toward the care they need. That is the only distinction that pays.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.