Why do patients shop for dental implants based on price online?
Because someone is always marketing on price, and that practice is easy to find. When a patient searches for cheap implants, they will get a list of low numbers, and I promise you the cheapest one will not be you. This is not unique to dentistry. I live in Miami, so I searched cheap breast implants right after cheap dental implants, and it was the same race to the bottom. Big plastic surgeons fall into it too when they do not think in terms of selling. The lesson is simple. You cannot win the price search, so stop trying to play in it. Your job is to change the conversation from what does it cost to why this person, right now, wants the problem solved. Compete on motivation, not on the lowest sticker.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.