Why do patients respond so strongly to a personalized discount on dental treatment?
Because we are human, and humans love a deal, especially one that feels like it was made just for us. A flat discount is fine. A discount tied to who the patient actually is hits differently. If they are a teacher, a firefighter, a veteran, name it and give them a discount for that. Now it is not a price cut, it is recognition. The more customized the offer, the more special the patient feels, and the more likely they say yes. I keep a just-for-you discount as a deliberate step on the financial side of every case, not an accident I stumble into. If a patient skips outside financing and pays directly, that is exactly when you have the room to make that personal offer bigger. Stop treating discounting as weakness. Treat it as a motivator you aim on purpose.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.