How should I open the recommendations part of a case presentation?
Put the patient’s interests on the same level as your own family before you recommend a single thing. The first words out of my mouth heading into recommendations are some version of, I am only going to suggest what I would recommend to my own family or a close friend. That one sentence reframes everything that follows. The patient stops bracing for a sales pitch and starts hearing advice. It is the difference between a salesman and a trusted advisor, and patients can feel which one they are sitting across from. You earn that trust by meaning it, by actually only presenting options you would put in front of someone you love. Say it out loud, then live up to it. People will accept a lot of treatment from someone they believe is truly on their side. Lead with that.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.