What is priming in a dental case presentation and how do I use it?
Priming is letting the patient see themselves with the finished result before they ever say yes, and it is quietly one of the most powerful tools you have. On every solutions slide I keep a small photo of a patient with the new teeth or the completed work in place. It is subtle, but the brain does the work. The patient starts picturing that outcome on their own face. They begin to want it before I have asked for anything. That desire is what carries a big case across the finish line, not a list of clinical facts. So do not bury the result. Sprinkle it through the whole presentation, a glimpse of the finish line on slide after slide. People commit to a future they can already see themselves living. Show them that future early and keep showing it.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.