How does my front desk handle a caller who only wants to know the price of implants?
First, change the word. When a caller asks the price of implants, teach your team to answer with the word investment, not price. Mary, tell me what got you to call us today about implants and the investment. Notice we do not dive in and start firing back clinical questions about pain or whether she wants an appointment. We control the call and build the relationship first, because that is what raises the odds she actually shows up. Price framing makes treatment a commodity to shop around. Investment framing connects the cost to the outcome she wants. This is a small word swap, but it is the kind of detail you have to train into your team deliberately, then reinforce, because the old habit of answering the price question head on is deeply wired in.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.