Why does selling expensive dental treatment require a better team than basic dentistry?
Because the price point exposes everything. Think about McDonald’s. They sell a two-dollar burger, and the business does not need much sophistication, just speed. Take the order, flip the burger, take the money, move people out. Now picture the five-thousand-dollar burger in Vegas, where the real cost is a bottle of expensive Bordeaux sitting next to it. That is a completely different sale. Same food on the plate, totally different process to get someone to say yes. Your practice is the same. A general office doing basic services can run on a fairly simple model. The minute you step up to a ten or thirty thousand dollar treatment plan, the patient is asking why, and you have to be far better at the conversation, the follow-up, and the handling around it. The clinical part stays the same. The team around it has to level up.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.