Why should I record and listen to my practice’s new patient calls?
Because you cannot fix what you never hear, and right now you are guessing. Live call recording replaced the old mystery shopper for one reason. It shows you exactly what a stranger experiences when they reach your practice, with no one performing for the boss. I have listened to thousands of these calls, and the gap between what dentists assume happens and what actually happens is enormous. The rushed hold, the campaign nobody recognized, the warm caller who got handled like a chore. You will not believe it until you hear your own team do it. So pull a week of recordings and listen as if you were the patient comparing five practices. Score each call against the slats. That hour will teach you more about your lost cases than any marketing report ever will, and it costs you nothing but the discomfort.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.