How do I create urgency on the phone without sounding pushy?
You repeat their pain back to them and let your voice carry the weight. Once a caller tells you the real story, the tooth they ignored for three years, the swelling, the warmth in the face, the bad breath, you play it back. Mary, let me make sure I have this right, then walk through exactly what they said and ask, did I get that right. When they confirm, your tone changes. You go from you had me at hello to genuine concern. This is not good, I am really glad you called, you made the right decision. The urgency comes from caring out loud, not from pressure. You are mirroring their own words and their own alarm, so it feels like you are on their side, not selling to them. Then you move straight into scheduling because waiting would be the unkind thing to do.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.