Why isn’t my full arch practice showing up in ChatGPT?
Because ChatGPT decides who looks like an expert differently than Google does, and there are patterns to each. A 2026 Pew Research Center survey found that 44 percent of US adults now use ChatGPT, up from 34 percent the year before. Your patients are asking it who to see.
Google’s AI Overview, the answer Google writes above the regular results, opens with what Big Case Marketing calls the Authority Paragraph™: the paragraph that puts one practice forward as the one to consider. Google shows that to anyone who searches. ChatGPT works differently. A patient has to open it and ask, and it builds its answer from its own read of the market.
Because the two tools read a market differently, a practice can be named by one and missing from the other. Most of the AI-steered information patients get comes from these two, so both matter.
In our market reviews, we look across your whole service area at what Google’s AI Overview and ChatGPT are doing, and then at what is causing the practices they name to be featured. Some patterns hold in every market. Then there are usually a few oddities that belong to one market alone. Those are the ones we find and act on for a practice.
The cost is simple. When a patient asks ChatGPT for a full arch dentist and your practice isn’t named, they don’t hear about you. They book with the practice they did hear about. Nothing tells you it happened.
The information your practice puts in front of the public has to work for both tools, so that each picks up your name for the searches local implant patients are most likely to make.
Ask ChatGPT the way a full arch patient in your area would, and see whose name comes back.
Not sure where your practice stands with AI search? That’s what a Market Review Call answers. Before we talk, we look at your market the way a patient sees it today, AI included. Then you get a straight read on whether you can win it, and what it would take.