What questions actually produce strong dental patient testimonials?
Five questions, asked in this order: What was life like before treatment? What were your previous dental experiences like? What about now, how do you feel as compared to before? Are you glad you had the treatment performed? What would you like to share with someone else considering the same procedure? The structure walks the patient through their own story from problem to resolution. Each question elicits specific, emotional, useful content rather than generic praise. Without the checklist, patients default to ‘the doc’s great.’ With the checklist, patients tell the kind of story a prospect will read fully and connect with. The questions matter more than the recording technology.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.