Should You Apply the Exam Fee to Treatment?

Should I apply the diagnostic exam fee to the patient’s treatment plan?

There is nothing wrong with it, and there is a real reason to do it. When you tell a patient the diagnostic fee will be credited toward their treatment, you have just removed risk from their mind. Patients hate loss far more than they like a deal. Spending a few hundred dollars and then wondering if it was wasted is exactly the kind of loss that makes people hesitate. Take that worry away and they decide easier. This also taps reciprocity. You gave them something, so they feel inclined to move forward with you. It costs you nothing if they proceed, which is who you want anyway. So qualify them with a real fee up front, then fold it into the case. You keep the screening power and you hand the patient one less reason to stall.

If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.