How should a dental practice position itself against corporate dental chains? Call them out directly. Build your marketing around the things patients hate about the chain experience: the rushed consult, the rotating providers, the upsell pressure, the cookie-cutter case plan. Then describe what they will find with you: the deliberate consultation, the consistent doctor, the honest fee discussion, the personalized plan. The bold play is to name the chain explicitly: 'If you're unhappy with your experience at Chain ABC, here's why a consultation with us is different.' Most dentists are too polite for this. That is exactly why it works for [...]

How should a dental practice position itself against corporate dental chains? Call them out directly. Build your marketing around the things patients hate about the chain experience: the rushed consult, the rotating providers, the upsell pressure, the cookie-cutter case plan. Then describe what they will find with you: the deliberate consultation, the consistent doctor, the honest fee discussion, the personalized plan. The bold play is to name the chain explicitly: 'If you're unhappy with your experience at Chain ABC, here's why a consultation with us is different.' Most dentists are too polite for this. That is exactly why it works for [...]

How should a dental practice position itself against corporate dental chains? Call them out directly. Build your marketing around the things patients hate about the chain experience: the rushed consult, the rotating providers, the upsell pressure, the cookie-cutter case plan. Then describe what they will find with you: the deliberate consultation, the consistent doctor, the honest fee discussion, the personalized plan. The bold play is to name the chain explicitly: 'If you're unhappy with your experience at Chain ABC, here's why a consultation with us is different.' Most dentists are too polite for this. That is exactly why it works for [...]