What is the CE course commercial test every dentist should run before signing up for advanced training? Ask yourself honestly whether you have the marketing and selling infrastructure to deploy the skills you are about to learn, and whether you can demonstrate concretely how the next case using the new technique will arrive at your practice. The test sounds basic and almost no one runs it. Walk into any clinical CE course and survey the attendees about whether they expect to commercially use what they are about to learn. Most attendees cannot answer the question coherently. They are attending because the [...]