Does an expensive information packet make sense for every dental service? No, and this is an important distinction people gloss over. The big, costly packet only works where the margin supports it. You don't ship a multi-page booklet and a testimonial DVD to someone calling about a single tooth or just looking for a regular dentist. The math doesn't work and it never will. These great lengths to systematize your selling apply to niche services with appropriate fees and appropriate margin, full-mouth implants, full-arch work, large cosmetic cases. There the lifetime value of one yes pays for hundreds of packets. So [...]