What does a single new patient phone call actually cost my practice? Somewhere between $150 and $200 to create, and that's before anyone says hello. That's the advertising spend it takes, on average, to make one phone ring in your office. So when a call goes unanswered, you didn't just miss a patient. You set fire to $150 to $200 you already paid. Stack that up across the calls you miss in a month and it can be up to half your advertising dollars vanishing because nobody picked up. I think dentists underprice their own phone in their heads. They treat [...]