Dental Marketing Strategies Archives

The One Thing You Can Control as a Dentist – It’s Not What You Think

james2024-06-21T22:56:36-04:00

The One Thing You Can Control as a Dentist - It's Not What You Think Dentistry in many ways is still in the dark ages. Fundamentally we refuse to learn from history especially when it comes to human behavior related to decision making and how it directly impacts dental case acceptance and fees. For more than 100 years, we've continued to try to “educate” our patients especially when it comes to gaining dental case acceptance on treatment plans. How well has that worked? Not very well by most accounts. Unless the procedure is FREE or [...]

The One Thing You Can Control as a Dentist – It’s Not What You Thinkjames2024-06-21T22:56:36-04:00

Dental Practice Marketing Graduate advantages

james2024-06-21T23:19:18-04:00

Dental Practice Marketing Graduate advantages Graduates from our Dental Practice Marketing do more and better dentistry than the other 95% of dentists and report a much higher case acceptance. They get the following after graduation: *License to use Dentistry’s only check-list method for selling professional services backed by Harvard, Stanford, Yale, and Columbia Research. 20% of fee for service dentists make 80% of the fee for service profit. The fastest path to the 20% is via this university backed system for professional service selling and dental practice marketing *As by-product of being a graduate, routinely [...]

Dental Practice Marketing Graduate advantagesjames2024-06-21T23:19:18-04:00

Dental Case acceptance…When it is not a good fit move on !

james2019-10-23T14:23:31-04:00

Dental Case acceptance...When it is not a good fit move on ! In our dental case acceptance training we touch on one rule- When it’s not a good fit move on ! What’s a good fit? Well for a clinician with a high level or morals and clinical skills it is: When you can deliver an acceptable result that you’ll happily provide for a family member at a fee you are satisfied with and in the manner and time-frame the patient needs. How many dental marketing companies or dental case acceptance management consultants have ever [...]

Dental Case acceptance…When it is not a good fit move on !james2019-10-23T14:23:31-04:00

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ?

james2024-06-21T23:19:06-04:00

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ? Dental schools do not teach you strategies or give advice on how to deal with unpleasant surprises in your practice. You screw up, people are angry, now what? You should have a strategy for dealing with situations like this. Our members are give solid and proven advice which helps them in such situations. Harry Truman liked the saying “the buck stops here.” The phrase originated from the wild west and gambling habits but by the time Truman latched onto it, [...]

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ?james2024-06-21T23:19:06-04:00

Niche Services Nirvana Revealed for Dental Case Marketing

james2024-06-21T23:18:55-04:00

Niche Services Nirvana Revealed for Dental Case Marketing The McAnally Selling System makes marketing for niche services easy by following our methods. There truly is a secret formula for niche cases (outside 20th century referral networks). We offer advice to our members and reveal the secret formulas for getting strong case acceptance on large cases. The niche nirvana secret formula is: Niche Website (not a national cookie cutter template) Testimonials (Audio/Written Video and Google and Yelp reviews) Big Direct to Consumer Media (In 2015 almost always PPC + TV) A Real Selling Method = Niche [...]

Niche Services Nirvana Revealed for Dental Case Marketingjames2024-06-21T23:18:55-04:00

Dental Case Acceptance-The Good News about Hard Selling

james2024-06-21T23:18:31-04:00

Dental Case Acceptance-The Good News about Hard Selling McAnally Selling Rule #16 in dental case acceptance- Hard selling focuses on OUR reasons why a patient would pick a certain treatment versus their reasons. This one fact alone suggests that hard selling is a bad idea. To be blunter, hard selling isn't just a bad idea it's something that isn't necessary for case acceptance and doesn’t belong in our administrative systems as highly trained ethical clinicians. More on hard selling in a moment. Most dentist knee-jerk reaction to the word “selling” is because they equate all [...]

Dental Case Acceptance-The Good News about Hard Sellingjames2024-06-21T23:18:31-04:00

Dental Practice Marketing- Advice about the 101 on Dental Signage

james2024-06-21T23:18:01-04:00

Dental Practice Marketing- Advice about the 101 on Dental Signage Dental Practice Marketing can be tricky for most dentists unless they know how to advertise their practice and expertise. I drive by a lot of Dental offices... and when I do, I mostly cringe at the incorrect ways dentists apply themselves to dental marketing and how they send out their message. No wonder consumers are confused. Most of these practice signs do a great job at being REPULSIVE while REPELLING patients. Here are the top 3 offenders: 1. Bad Name – Just “Dentist” followed by [...]

Dental Practice Marketing- Advice about the 101 on Dental Signagejames2024-06-21T23:18:01-04:00

Dental Practice Marketing-How much do you REALLY want to produce? 2, 4, 6, or 8 Million ??

james2024-06-21T23:17:29-04:00

Dental Practice Marketing-How much do you REALLY want to produce? 2, 4, 6, or 8 Million ?? Doctor’s routinely ask “how much more dentistry” will they do if they begin using The McAnally Selling System as part of their current fee for service dental practice marketing or if they take the sales training and attach themselves to Big Case Marketing through our Elite Advertising Program or through a private customized marketing package. Practices doing fee for service marketing, can expect 25-50% more production from the exact same funds spent on external practice marketing (or referral [...]

Dental Practice Marketing-How much do you REALLY want to produce? 2, 4, 6, or 8 Million ??james2024-06-21T23:17:29-04:00

Dental Implant Marketing-For dental implants- media helps

james2024-06-21T23:15:39-04:00

Dental Implant Marketing-For dental implants- media helps The dental implant economy has recovered completely. Better than it was even before the 2008 recession. Sadly, while it’s feast time for a small crowd of implant oriented practices who know how to correctly apply dental implant marketing using our strategies, most who dream of doing these cases aren’t. It's even more unfortunate that thousands are lining up for training annually, forking over big tuition dollars without knowing the true lay of the land or how to correctly market for implants. The marketing for the clinical courses is [...]

Dental Implant Marketing-For dental implants- media helpsjames2024-06-21T23:15:39-04:00

Dental practice management-Associates and practice owners with associates who whine

Leah Heldman2024-06-21T23:14:37-04:00

Dental practice management-Associates and practice owners with associates who whine When it comes to dental practice management the mumero uno complaint from practice owners – “My associate doesn’t do enough dentistry or doesn’t sell enough dentistry.” Invariably there are two things absent from these practices. Absent item #1 – no sales training/no selling system. Absent item #2 – not understanding that a big key to a successful associate set-up is at least some of the dentistry is being performed at full fee. The answer of course is to get off of your bu** and manage [...]

Dental practice management-Associates and practice owners with associates who whineLeah Heldman2024-06-21T23:14:37-04:00

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