Dental Marketing Strategies Archives

Dental Practice Advice on Dental Colleges, Boards, Consultations, and Your Competition

Leah Heldman2024-06-21T23:14:12-04:00

Dental Practice Advice on Dental Colleges, Boards, Consultations, and Your Competition Here is sound dental practice advice: The Dental industry…like many industries, functions in a bubble. Each has its own economy, politics, and agenda. …and like many industries, Dentistry as a profession is segmented. [As a very important aside, your patients as consumers of dentistry are becoming more segmented based on demographic need and economic changes in the middle class–this dental practice advice is something discussed at length in my newest book The Dentists Unfair Advantage Volume 3 -The Ultimate Guide to Niche Dental Marketing. [...]

Dental Practice Advice on Dental Colleges, Boards, Consultations, and Your CompetitionLeah Heldman2024-06-21T23:14:12-04:00

Dental Implant marketing and expensive technology..

Leah Heldman2024-06-21T23:13:04-04:00

Dental Implant marketing and expensive technology.. In dental practice marketing, utilizing your new high tech CBCT unit and making it pay for itself are a must. There’s no doubt that for those who are truly serious (or want to be serious) about ortho or implants, cone beam CT is the new standard. It makes diagnosis and treatment planning more certain and eliminates a lot of error in surgical based procedures. That being said…a common refrain from the owners of these units is “I don’t use it enough.” There are usually two issues in these practices [...]

Dental Implant marketing and expensive technology..Leah Heldman2024-06-21T23:13:04-04:00

When It’s Safe to Assume using Dental Marketing Strategies

Leah Heldman2024-06-21T23:12:44-04:00

When It’s Safe to Assume using Dental Marketing Strategies Using dental marketing strategies and a proven checklist will prevent you from assuming too much and blowing up a case presentation. Assume – taking that something is going to happen or is the case, without proof. We assume things all the time in our daily interactions with patients (and staff). Assuming has a very close cousin named mind reading that usually rides shotgun. How great are any of us in the correctness of our assumptions OR in the talent of mind-reading? Using a dental marketing strategy [...]

When It’s Safe to Assume using Dental Marketing StrategiesLeah Heldman2024-06-21T23:12:44-04:00

In Dental Practice Marketing Don’t Whine about Selling

Leah Heldman2024-06-21T23:11:40-04:00

In Dental Practice Marketing Don't Whine about Selling Are you whining about how hard it is for you in dental practice marketing ? If you are you should stop. Dentists have it so easy compared to other industries. Step inside any organization that is truly sales driven where the entire organization lives or dies by sales and you will find non stop building of prospect lists and prospects being hounded until something happens. Invariably a lot of that hounding involves some sort of outbound phone calling. It is not a pretty business and it is [...]

In Dental Practice Marketing Don’t Whine about SellingLeah Heldman2024-06-21T23:11:40-04:00

Dental Marketing Strategies…why BMWs and iPHONES sell themselves

Leah Heldman2024-06-21T23:11:21-04:00

Dental Marketing Strategies...why BMWs and iPHONES sell themselves Why our dental marketing strategies should emulate large company marketing such as BMW or Apple. Chances are a dentist you know (perhaps yourself) owns a BMW. Most certainly someone in your office owns an iPhone. Ask owners of these devices to name why they’ve bought one (or more) over the years and at or near the top of the list of reason you’ll invariably find that FUN is something many associate with playing with (phone) or driving (car). Products that find a sweet spot with filling a [...]

Dental Marketing Strategies…why BMWs and iPHONES sell themselvesLeah Heldman2024-06-21T23:11:21-04:00

Ethical Selling Dentistry-correctly presenting a case

james2024-06-21T23:10:27-04:00

Ethical Selling Dentistry-correctly presenting a case In ethical selling dentistry, even though you might be the most advanced skilled clinician, if you don't know how to present and listen to the patient, you most likely will blow up the acceptance of the case. If you’re a clinician with advanced niche skills, the clinical questions you ask yourself that lead to an appropriate sequence of diagnostic steps and then a treatment plan are likely documented and followed as a consequence of your education. You’re trained to do this and you follow a clinical system. Those clinical [...]

Ethical Selling Dentistry-correctly presenting a casejames2024-06-21T23:10:27-04:00

In ethical selling dentistry no is just as important as yes..

james2024-06-21T23:09:35-04:00

In ethical selling dentistry no is just as important as yes.. In ethical selling dentistry and dentistry sales the word no is just as important as yes ! If the patient is saying no after you have gone through your proven sales system and check- list then that patient has shown that he is not the right fit for you. You can read more about my ideas in my #1 best selling book on Amazon. Overcoming objections" is something that gets thrown out as an important part of "sales" to the profession. Want in on [...]

In ethical selling dentistry no is just as important as yes..james2024-06-21T23:09:35-04:00

In dental marketing strategies a mailer gets more attention than postcards

james2024-06-21T23:06:38-04:00

In dental marketing strategies a mailer gets more attention than postcards In my dental marketing strategies I have found that a Direct-to-Prospect Mailer gets more attention than postcards. Best results from a direct marketing campaign depend the number of people who see it. At 11" tall and 17" wide and folded in half the Big Case Marketing Direct-to-Propspect mailer is considerably larger than any postcard and definitely stands out in the mailbox. The more people who see it, the more response is likely. Members of the McAnally Selling System have them personalized by my team [...]

In dental marketing strategies a mailer gets more attention than postcardsjames2024-06-21T23:06:38-04:00

How to achieve category killer status in dental ortho marketing

james2024-06-21T23:04:37-04:00

How to achieve category killer status in dental ortho marketing In dental ortho marketing you can be a category killer in your specialized dentistry. Category killers in dentistry are procedures or combinations of procedures that when marketed and sold correctly eliminate most competitors and remove pricing constraints on a procedure that when performed generically is highly commoditized. While others, doing the exact same procedures (but poorly marketed and sold) OR performing generic/unbranded/unnamed procedures, find themselves in brutal pricing wars, stuck in circumstances where fees are difficult to get--much less raise, those utilizing category killing strategies [...]

How to achieve category killer status in dental ortho marketingjames2024-06-21T23:04:37-04:00

Learn how to be Happier with Dental Marketing Strategies

james2024-06-21T23:03:29-04:00

Learn how to be Happier with Dental Marketing Strategies Check out the newest on-line McAnally Selling System of dental marketing strategies for elective and niche dentistry. Are you going to continue to needlessly hinder your ability to help more patients? If you don't have a System for selling then you most certainly are at the mercy of every customer's random system for buying. Either you are in control or it's random all the time. Dental marketing strategies are the key to directing the ship and keeping you at the helm at all times. You will [...]

Learn how to be Happier with Dental Marketing Strategiesjames2024-06-21T23:03:29-04:00

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