End of Year To Do's in Dental Marketing Strategies At the end of each year dentists should look at their dental market strategies and plan what to change or improve for next year. For those in the mood to do some thinking about their practice while they relax over the holidays, the new book ‘The Dentists Unfair Advantage Volume II” is a great way to shake up your concepts of what’s fair and unfair related to practice right now.  Amazon will happily get it to you very quickly. This week completes this short series of [...]

Dental Marketing Strategies - The Annual Marketing Calendar Review Dentists should be thinking about their dental marketing strategies and their annual review at the end of each year. The new book ‘The Dentists Unfair Advantage Volume II” is getting RAVE reviews at Amazon.  Have you picked up your copy? Since the holidays are fast approaching, this month’s blogs are meant to instill better understanding that in addition to the holidays most of your business rises and ebbs annually based on a regional or local economic cycle.  Annual planning which pulls together information from this year’s [...]

Dental Marketing Strategies and Handling Patient Negativity In dental marketing strategies you will have to be ready for patient negativity and BS ! There's almost always some controversy surrounding different branches of health care including us as dentists. It's the reality. Some apples go bad. Most recently there was a story about how many practices with new types of 3D radiography were over-radiating patients. It won't be the last time this type of black-eye making story makes the news. For the ethical and conscientious provider, it's important to never let anyone "see you sweat" when [...]