What makes a great dental information packet for big cases? It has to be big and outrageous, and I mean that literally. Outrageous because no one else will go to these lengths, and that is exactly the point. Look at what most practices hand out. A trifold brochure with a little information. Wow. And then we expect a patient to spend twenty, fifty, even a hundred thousand dollars on the strength of that. It does not happen. The line I draw is simple. Where is the wow? If there is no wow, it is not substantial enough, and if you have [...]