What makes a great dental information packet for big cases?
It has to be big and outrageous, and I mean that literally. Outrageous because no one else will go to these lengths, and that is exactly the point. Look at what most practices hand out. A trifold brochure with a little information. Wow. And then we expect a patient to spend twenty, fifty, even a hundred thousand dollars on the strength of that. It does not happen. The line I draw is simple. Where is the wow? If there is no wow, it is not substantial enough, and if you have taken serious advanced education, you are better than a brochure. A real packet amazes the patient and makes other dentists shake their heads at how much you give away. That generosity is what separates you. Build the kind of materials that make a thin brochure look like a joke, because to your patient, it is.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.