Is a Trifold Brochure Enough for a Large Case?

Is a trifold brochure enough to sell a large implant case?

Not even close. A little trifold with a few paragraphs is what almost everyone hands out, and then we somehow expect a patient to commit ten, twenty, fifty thousand dollars on the basis of it. Be honest with yourself. Would you make a decision that size off a brochure? Neither will they. The problem is there is no wow in it. Nothing is big, nothing is substantial, nothing earns the trust that a case of that size demands. If you have invested in advanced education and you are doing real dentistry, you have outgrown the brochure. Replace it with materials so thorough they almost feel like too much. That is the standard for a large case. The brochure is not a smaller version of the right tool. It is the wrong tool entirely, and it quietly costs you cases you never knew you lost.

If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.