Dental Phone Training|Dental Implant Marketing Archives

Fix the Phone First to Close Your Marketing Loop

2026-06-18T00:00:00-04:00

Why is the phone the first thing I should fix to close my marketing loop? Because every dollar you spend on marketing funnels through the phone before it ever becomes a case. You can run brilliant ads, but if the call that ad generates is handled at an F level, the money is gone. That is why I start the whole loop at the phone slip and training, not at the ad. Think of the phone as the drain everything pours into. A beautiful faucet means nothing if the drain leaks. I have watched practices spend hundreds of thousands, even millions, [...]

What Unanswered Dental Calls Cost Your Practice

james2026-06-18T00:00:00-04:00

Why do so many dental implant calls go unanswered and what does it cost the practice? Here's the brutal number. Across millions of dollars in advertising I've watched, only about 50% of calls get answered live, even in practices doing well. That means half your callers never reach a human. And of those missed calls, 80% just hang up. They don't leave a message, most never call back, because they're strangers. They saw an ad, dialed once, and moved on. They don't know you, like you, or trust you yet, so there's no reason to try twice. You paid for that [...]