Why do I need a system even to give away free dental appointments? Because free is not automatic. I have worked with practices that, when they started, could not even give a free appointment away. Imagine that, couldn't give it away for nothing. That tells you something important. Systems and skills are needed even to close a free visit, not just a paid one. People still have to be invited well, scheduled well, reminded, and given a reason to actually show up. Without a basic system the no shows pile up and you conclude that free does not work, when really [...]