Why do I need a system even to give away free dental appointments?
Because free is not automatic. I have worked with practices that, when they started, could not even give a free appointment away. Imagine that, couldn’t give it away for nothing. That tells you something important. Systems and skills are needed even to close a free visit, not just a paid one. People still have to be invited well, scheduled well, reminded, and given a reason to actually show up. Without a basic system the no shows pile up and you conclude that free does not work, when really it was the lack of structure that failed. So treat your free funnel with the same seriousness as a paid one. Use the materials, train the people, and build the steps. The basics still take a system, but once it is in place, free becomes the easiest, most powerful first step you have.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.