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Marketing Chain of Events From Ad to Accepted Case
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Marketing Chain of Events From Ad to Accepted Case

james2026-05-23T00:00:00-04:00

What is the full marketing chain of events from a dental ad to an accepted complex case? A predictable sequence of stages, each with a specific function, that together convert a marketing investment into accepted treatment. A patient with a specific dental problem is motivated by something in their life, a tipping point on the dental side or a non-dental life event, that finally shifts them into readiness. They see the practice's problem-solution direct response ad and the messaging resonates with their specific situation. They respond to the ad and receive the practice's evidence-rich self-qualifying materials, which they review and either [...]

Marketing Chain of Events From Ad to Accepted Casejames2026-05-23T00:00:00-04:00

How the Dental Marketing Funnel Principle Saves Time

james2026-05-14T00:00:00-04:00

What is the marketing funnel principle applied to a dental practice? Think of it as a wide top and a narrow bottom. All prospective and existing patients enter at the top. Each qualifying step (the website copy, the phone script, the appointment process, the diagnostic fee, the consultation) narrows the funnel. Patients who self-disqualify at one of the steps exit. Patients who continue down the funnel are increasingly likely to say yes by the time they reach the case presentation. The shape of the funnel comes from each step pulling out patients who would have said no anyway. Without a funnel, [...]

How the Dental Marketing Funnel Principle Saves Timejames2026-05-14T00:00:00-04:00

How the Dental Marketing Funnel Principle Saves Time

james2026-05-14T00:00:00-04:00

What is the marketing funnel principle applied to a dental practice? Think of it as a wide top and a narrow bottom. All prospective and existing patients enter at the top. Each qualifying step (the website copy, the phone script, the appointment process, the diagnostic fee, the consultation) narrows the funnel. Patients who self-disqualify at one of the steps exit. Patients who continue down the funnel are increasingly likely to say yes by the time they reach the case presentation. The shape of the funnel comes from each step pulling out patients who would have said no anyway. Without a funnel, [...]

How the Dental Marketing Funnel Principle Saves Timejames2026-05-14T00:00:00-04:00

How the Dental Marketing Funnel Principle Saves Time

james2026-05-14T00:00:00-04:00

What is the marketing funnel principle applied to a dental practice? Think of it as a wide top and a narrow bottom. All prospective and existing patients enter at the top. Each qualifying step (the website copy, the phone script, the appointment process, the diagnostic fee, the consultation) narrows the funnel. Patients who self-disqualify at one of the steps exit. Patients who continue down the funnel are increasingly likely to say yes by the time they reach the case presentation. The shape of the funnel comes from each step pulling out patients who would have said no anyway. Without a funnel, [...]

How the Dental Marketing Funnel Principle Saves Timejames2026-05-14T00:00:00-04:00