Why does printed dental marketing outperform email for patients over fifty? Because the over-fifty demographic, which buys most reconstructive dentistry, grew up with mail and still treats physical items as more serious. A postcard or printed newsletter held in the hand is read before the decide-to-keep decision. A taped-to-the-fridge note is seen every day. Email from a dentist gets archived or deleted in seconds. The over-fifty patient is the high-fee patient for implants, dentures, and full-arch reconstruction. They are exactly the population most responsive to physical mail. Practices targeting this group with email-only followup are mismatched to their market. Spend more [...]

Why does printed dental marketing outperform email for patients over fifty? Because the over-fifty demographic, which buys most reconstructive dentistry, grew up with mail and still treats physical items as more serious. A postcard or printed newsletter held in the hand is read before the decide-to-keep decision. A taped-to-the-fridge note is seen every day. Email from a dentist gets archived or deleted in seconds. The over-fifty patient is the high-fee patient for implants, dentures, and full-arch reconstruction. They are exactly the population most responsive to physical mail. Practices targeting this group with email-only followup are mismatched to their market. Spend more [...]

Why does printed dental marketing outperform email for patients over fifty? Because the over-fifty demographic, which buys most reconstructive dentistry, grew up with mail and still treats physical items as more serious. A postcard or printed newsletter held in the hand is read before the decide-to-keep decision. A taped-to-the-fridge note is seen every day. Email from a dentist gets archived or deleted in seconds. The over-fifty patient is the high-fee patient for implants, dentures, and full-arch reconstruction. They are exactly the population most responsive to physical mail. Practices targeting this group with email-only followup are mismatched to their market. Spend more [...]