Why does printed dental marketing outperform email for patients over fifty?
Because the over-fifty demographic, which buys most reconstructive dentistry, grew up with mail and still treats physical items as more serious. A postcard or printed newsletter held in the hand is read before the decide-to-keep decision. A taped-to-the-fridge note is seen every day. Email from a dentist gets archived or deleted in seconds. The over-fifty patient is the high-fee patient for implants, dentures, and full-arch reconstruction. They are exactly the population most responsive to physical mail. Practices targeting this group with email-only followup are mismatched to their market. Spend more per touch on printed materials. The conversion rate compensates.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.