Why does your average dental marketing message miss the patients you actually want? You are not your target patient. Professionals score around 120 on standardized intelligence tests. The general population, which is who buys your services, occupies the full bell curve including everything below 120. If your message is only understood by people of equal or greater intelligence to you, you have just removed most of the buying population from your funnel. Money does not correlate with intelligence either, despite the assumption baked into most practice marketing. A twenty-five-year longitudinal study from Ohio State found no meaningful statistical correlation between savings [...]

Why does your average dental marketing message miss the patients you actually want? You are not your target patient. Professionals score around 120 on standardized intelligence tests. The general population, which is who buys your services, occupies the full bell curve including everything below 120. If your message is only understood by people of equal or greater intelligence to you, you have just removed most of the buying population from your funnel. Money does not correlate with intelligence either, despite the assumption baked into most practice marketing. A twenty-five-year longitudinal study from Ohio State found no meaningful statistical correlation between savings [...]

Why does your average dental marketing message miss the patients you actually want? You are not your target patient. Professionals score around 120 on standardized intelligence tests. The general population, which is who buys your services, occupies the full bell curve including everything below 120. If your message is only understood by people of equal or greater intelligence to you, you have just removed most of the buying population from your funnel. Money does not correlate with intelligence either, despite the assumption baked into most practice marketing. A twenty-five-year longitudinal study from Ohio State found no meaningful statistical correlation between savings [...]

Why does your average dental marketing message miss the patients you actually want? You are not your target patient. Professionals score around 120 on standardized intelligence tests. The general population, which is who buys your services, occupies the full bell curve including everything below 120. If your message is only understood by people of equal or greater intelligence to you, you have just removed most of the buying population from your funnel. Money does not correlate with intelligence either, despite the assumption baked into most practice marketing. A twenty-five-year longitudinal study from Ohio State found no meaningful statistical correlation between savings [...]