Dental Practice Marketing|Dental Marketing Strategies Archives

Already Have Your Own Marketing Systems? Make Them Better

james2026-06-18T00:00:00-04:00

I already have my own marketing and case acceptance systems that work. Why change them? Keep what works. I would never tell you to throw out systems that are producing for you. But here is the thing about good marketers and good dentists. The proven plans that lift the highest producers tend to make your existing tools sharper, not redundant. The strategies behind strong elective case ads usually apply directly to things you already do. So you are not replacing your system, you are squeezing more out of it. And the real game is not measuring against some guru. It is [...]

Already Have Your Own Marketing Systems? Make Them Betterjames2026-06-18T00:00:00-04:00

Why Facebook Likes Don’t Bring Dentists Patients

james2026-06-16T00:00:00-04:00

Why don't Facebook likes translate into dental patients? Because a like is the weakest exchange there is. Yes, it's reciprocity of a sort. You like mine, I like yours, and around it goes. But the data is brutal. You can pile up hundreds of thousands of likes and walk away with nothing tangible offline, a little goodwill and that's it. The reason is value. The lower the value of the exchange, the faster the sense of obligation fades, and on Facebook that obligation evaporates in seconds. There's no real debt created, so there's no real action that follows. Retailers figured this [...]

Why Facebook Likes Don’t Bring Dentists Patientsjames2026-06-16T00:00:00-04:00

Is Internal Marketing in Dentistry Even Real?

james2026-06-16T00:00:00-04:00

Is internal marketing actually a real thing? No, and you should know that. Internal marketing is a made up term that exists only inside dentistry. Step out into the broader marketing world and nobody separates internal from external marketing, because to a real professional it is all just marketing. The phrase got invented to make practices feel better about whether they were doing certain promotional things or not. It is a discretionary, feel good label, not a strategy. Why does this matter? Because hiding behind soft jargon keeps you from thinking clearly about how patients actually find you and decide to [...]

Is Internal Marketing in Dentistry Even Real?james2026-06-16T00:00:00-04:00

Why Offline Drip Marketing Still Wins for Dentists

james2026-06-16T00:00:00-04:00

Is offline drip marketing still worth it for dental prospects? More than ever, and here's the counterintuitive part. Everyone fled to online, so inboxes are overwhelmed and digital returns keep shrinking. Meanwhile the physical mailbox is empty. That emptiness is your opening. When you send postcards or a practice newsletter to a prospect who once asked about your niche service, you arrive somewhere nobody else is bothering to show up. It costs lots of dollars to make a stranger interested in you the first time. It costs pennies to keep them interested for years afterward. So get an offline drip going [...]

Why Offline Drip Marketing Still Wins for Dentistsjames2026-06-16T00:00:00-04:00