Dental Practice Marketing|Dental Practice Advice Archives

Why You Must Destroy Broken Marketing to Break Through

2026-06-18T00:00:00-04:00

Why should I be willing to destroy parts of my dental marketing that don't work? Because a true breakthrough usually means breaking the old way first, and most dentists won't. I keep a quote on my wall, be willing to destroy anything in my life that is not excellent. Applied to your practice, it's a simple test. Take a piece of your marketing or case acceptance and ask, is this excellent? If not, can I make it excellent, and is it worth what that would take? If yes, fix it. If no, kill it and don't look back. The hard truth [...]

Why You Should Build a Painless Dental Practice

james2026-06-16T00:00:00-04:00

Why should my practice commit to being painless? Because zero physical pain sits at the very top of what patients want. If you listen to how people talk about dental offices, it almost always comes down to two questions. Did they hurt me, and was the place a pain to be around. You control the first one more than you admit. How we manage pain has changed a lot, and there are real choices you can make, from anesthetic technique to postoperative care, that let you honestly position yourself as a painless practice. That is not a slogan, it is a [...]