Dental Practice Marketing|Ethical Selling Dentistry Archives

Does Authoring a Book Build Dentist Authority?

2026-06-16T00:00:00-04:00

Does writing a book really make a dentist an authority to patients? It is one of the fastest ways to earn expert status that nobody around you has. Think about it. When a patient is handed a book the doctor actually wrote, with a real retail price on the cover, the message lands before they read a page: this person is the authority. Almost no dentist in your area has done it, so it sets you apart instantly. It works as reciprocity too, since you are giving away something of genuine value. The only thing that beats it for instant credibility [...]

Why You Need a Master Patient Testimonial Release

james2026-06-16T00:00:00-04:00

Should I get a master testimonial release from patients? Yes, and get one that covers audio, video, and written all at once, because the patient who gives you a great quote today may agree to a video next year. A single broad release means you actually own the rights to use that testimonial however it makes sense later, instead of going back hat in hand for a new signature every time you change format. I've watched dentists collect a wonderful patient story and then sit on it for years, too nervous about consent to ever post it. That hesitation costs you [...]