How can a dental practice stay successful through good and bad economies? Learn to sell by checklist, because a system holds up whether the economy is booming or falling apart. The practices I have watched do best after a recession were all master users of a structured selling process, and they will tell you it was one of the biggest reasons they stayed on top. When times are good, a system helps you capture more of the demand. When times are bad, it keeps your acceptance steady while panicked competitors slash fees and discount themselves into trouble. A repeatable method removes [...]