How is the modern internet research equivalent of dental patients gossiping over a fence? Google reviews are the new backyard fence. When a prospective patient considers a major dental procedure, they no longer ask only their immediate neighbors what they think. They Google your practice name, your doctor name, and the procedure name, then read what strangers say. Yelp. Google Business reviews. Yahoo. YP. Each platform is a fence the prospect peeks over. Their unspoken question while reading is: 'Does what these people say sync with what I'm seeing on this practice's website and marketing?' If the messages match, trust compounds. [...]

How is the modern internet research equivalent of dental patients gossiping over a fence? Google reviews are the new backyard fence. When a prospective patient considers a major dental procedure, they no longer ask only their immediate neighbors what they think. They Google your practice name, your doctor name, and the procedure name, then read what strangers say. Yelp. Google Business reviews. Yahoo. YP. Each platform is a fence the prospect peeks over. Their unspoken question while reading is: 'Does what these people say sync with what I'm seeing on this practice's website and marketing?' If the messages match, trust compounds. [...]

How is the modern internet research equivalent of dental patients gossiping over a fence? Google reviews are the new backyard fence. When a prospective patient considers a major dental procedure, they no longer ask only their immediate neighbors what they think. They Google your practice name, your doctor name, and the procedure name, then read what strangers say. Yelp. Google Business reviews. Yahoo. YP. Each platform is a fence the prospect peeks over. Their unspoken question while reading is: 'Does what these people say sync with what I'm seeing on this practice's website and marketing?' If the messages match, trust compounds. [...]