Why is the Complete Dental Physical a fifty-fifty split between clinical work and non-clinical relationship building?
Because both halves are essential for the case to actually convert into accepted treatment, and underinvesting in either half degrades the outcome. The clinical half collects the diagnostic data the doctor needs: examination, imaging, photographs, study models where indicated, occlusal assessment, periodontal evaluation, and any specialty tests appropriate to the case. Without that data, the treatment plan cannot be built. The non-clinical half builds the relationship the patient needs in order to commit. Personal connection. Establishment of shared common ground. Observation of how the patient interacts with the doctor and team. Surfacing of motivators that did not fully emerge at the consultation. Without that connection, even a clinically sound recommendation lands flat at the case presentation. The doctor who treats the CDP as a pure clinical workup wins on the data and loses on the conversion. The doctor who weights both halves equally produces both the data and the commitment. The case moves forward.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
