Why should I collect a prospect’s information before sending them materials?
Because you give to get. You hand them something of real value, the packet, and in exchange they give you their details and more about what’s actually happening in their mouth and their life. That trade is the whole point. Remember, in some way you already paid for that person to call you, whether through referral effort, rewarding existing patients, or straight external marketing. Once you have their information you own the chance to keep in touch for years. Postcards, practice newsletters, offline drip pieces, all of it depends on having the address in hand. Without their details you’ve spent the dollars to earn the call and then thrown away the cheap, long tail of staying in their mind. So build the exchange into the packet offer. Information out, information in.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.