Can the physical condition of my office cost me big implant cases?
It can, and most doctors never connect the two. A patient’s gut is constantly scanning the environment for whether something feels right. Walk them into a place that feels tired, cluttered, or off, and that automatic system flags it. Hmm, something is not right around here. Once that flag goes up, the reflective system wakes and picks apart everything else, including you. So the room a patient makes a major decision in is part of the sale whether you planned it or not. Look at your office the way a first-time patient does, not the way you do after years of walking past the same scuffs. Fix what quietly says this place is not serious. You are not redecorating for vanity. You are removing reasons for a patient’s instinct to say no before logic gets a turn.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.